WORK EXPERIENCE
PRODUCT DESIGNER
Jane, LLC | US Remote (HQ in Lehi, UT)
April 2021 - Oct 2022
Led designs and experiences for an e-commerce marketplace with over 1.5 million users on the web, android and ios platforms along with multiple internal tools for marketing, merchants and sellers.
Redesigned the web PLP (Product Listings Page) resulting in faster load times, an increase in conversion (5.5%), revenue per visitor (6.1%), sessions per device (1.3%) with an annual impact of + $1.3 million in additional revenue
Successfully designed and launched a performance metrics dashboard to over 2000 active sellers.
Established and defined motion design guidelines in the design system, refined & built components in the system.
Interviewed multiple applicants for open design positions on various seniority levels.
UX DESIGNER (Co-op)
Xana AdHoc Studios, IGM RIT | Rochester, NY (Remote)
Sep 2020 - Dec 2020
Designed the complete UX of the promotional website for a VR (Virtual Reality) surreal mystery game with interactive web experiences including a 3D Environment, collaborated with producers, artists and developers & created a narrative for the website and interactive experiences in line with the plot, reflecting and building on the level designs.
Directed the art and visual style of the website and conceptualized the game level experiences, successfully evoking the necessary feel and emotions in the audience.
Directed and edited the video trailer for the game concept. Created 25+ digital assets and sketches the experiences.
Conducted periodic UX testing for the website and experiences with rapid prototyping to integrate user feedback.
PRODUCT DESIGN INTERN
Earnest Inc. | San Francisco, CA
June 2019 - Sep 2019
Designed the UX, UI and created Motion Designs for a responsive Web App launched (in Dec 2019) to help students manage their finances and educate them on their chances of receiving a loan ultimately introducing the brand & its values to the demographic. https://earnest.com/debt-to-income-ratio-calculator
Implemented a design system plan by studying best practices with the goal of optimizing the workflow and maximizing the efficiency of the design and engineering teams.
Organized and coordinated the process of conducting 9 user interviews including recruiting candidates with diverse set of backgrounds for the research team for upcoming products.
SKILLS
Design
User Experience and Interface Design, Interaction Design, Motion Design, Information Architecture, Wireframing, Prototyping, Visual Design, Strategy
Research
Usability testing, A/B testing, User Case, Personas, Competitive and Contextual analysis, Heuristic evaluation, Usability testing
Code
HTML/CSS, JavaScript, JQuery, GSAP, C#, Python, React js, Vue js, Swift
Tools
Figma, Sketch, Principle, InVision, Adobe Photoshop, Illustrator, After Effects, Premiere pro, Unity, Cinema 4d, Fullstory
EDUCATION
Rochester Institute of Technology
B.S in New Media Interactive Development
Immersion in Psychology
Graduated Dec 2020, Cum Laude
ACTIVITIES
New Media Club
Aug 2017 - Present
RIT UX Club
Aug 2017 - Present
Swing Dance Club
Aug 2019 - Present
INTERESTS
Film-Making, Astronomy, Dance, Comedy, Music, Philosophy, Psychology, Bodybuilding and much more ...